Last week, J Turner Research and the National Apartment Association released a student housing report. The survey results are based on responses from 11,195 college students and 3,605 parents from 159 different colleges and universities.
The executive summary of the report can be found here – SURVEY SAYS! Apartment Features, Amenities And Programs That Sell To Students And Parents.
The article I read about the report isn’t that great, but the results are interesting.
According to the article, the report found that:
- When it came to selecting an apartment, 47 percent of students cited rental rates and price as their top determinant.
- Parents pushed security to the top of their list (34 percent), followed by location/proximity to campus (29 percent), with rental rates and pricing (20 percent) ranking third
- Private bedrooms and bathrooms remain the most important apartment amenity among students and parents (40% and 62% respectively), followed by in-unit laundry (19% and 16%) and large bedrooms (11% and 8%).
- The number one way students communicate with their peers is with mobile phones, and primarily via text, where most students estimated sending more than 100 texts per day.
- When visiting an apartment community website, both parents and students are most interested in getting information about rental rates (parents 48 percent, students 57 percent) followed by photos of property, unit and common areas (parents 20 percent, students 21 percent).
- Besides pricing and locations, most students (19 percent) find professional leasing and management staffs to be most important to them.
- The top cable channels for students include ESPN, The Food Network, MTV, and FX.